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BLOOM IN LUXURY
Luxury hotels, destination spas, fine dining, premium shopping, and elevated hospitality.
10th Year Anniversary · Napa Valley · June 16-20, 2027
BFWE2027
Bloom beautifully. Pre-register now for first access to our milestone 10th Anniversary weekend — passes, dinners, tastings, and the full BLOOM lineup.
BFWE26 sold out 6 months before the event. Don't wait.
BFWE27 · June 16–20, 2027
BLOOM Experience Lineup
Five days of culture, luxury, and legacy. Locations and times are still being curated — details subject to change.
16June · Wednesday
BLOOM Summit
A day of ideas, innovation, culinary demonstrations, technology, wine education, tastings, networking, and inspiring conversations.
Evening Experiences
- ◆Curated Restaurant Meetups
- ◆Intimate Winery Dinners
- ◆BLOOM After Dark
17June · Thursday
BLOOM Aboard · Harlem Nights
Dress up in the era of the Black Renaissance — sequins, feathers, tuxedos, suits, hats, and pearls. An elegant evening of multi-course dinner, Napa Valley wines, soulful music, and unforgettable moments.
Experience Includes
- ◆Private Welcome Reception
- ◆Signature Dinner Experience
- ◆BLOOM After Dark
18June · Friday
BLOOM Together · Wine & Bites Tasting in the Garden
An open-air garden tasting with curated wines, seasonal bites, live music, and community conversation.
Experience Includes
- ◆Curated Wine Tasting
- ◆Seasonal Bites & Pairings
- ◆Garden Atmosphere & Live Music
19June · Saturday
BLOOM Grand Tasting
The signature celebration featuring renowned chefs, premium wineries, craft beverages, culinary experiences, artisan makers, live entertainment, and immersive luxury hospitality.
Experience Includes
- ◆Grand Tasting
- ◆BLOOM Passport Experiences
- ◆BLOOM After Dark
20June · Sunday
BLOOM Brunch
A beautiful closing celebration filled with brunch, wine, music, conversation, and community.
Experience Includes
- ◆Garden Brunch Social
- ◆BLOOM Passport Experiences
- ◆Casual Farewell Gatherings
BFWE27 · Napa · June 16–20, 2027
Introducing the NEW BLOOM Passport
Your curated guide to Napa Valley — coming Spring 2027.
As we celebrate the 10th Anniversary of the Black Food & Wine Experience, we're proud to introduce an exciting new way to experience Napa Valley.
Welcome to the BLOOM Passport.
More than an event guide, the BLOOM Passport is a curated luxury travel companion designed to help guests discover the very best of Napa Valley throughout Juneteenth Weekend and beyond.
Created by Chef Mimi and the BFWE Team, the passport will connect visitors with exceptional wineries, award-winning restaurants, luxury hotels, boutique shopping, wellness experiences, arts and culture, nightlife, and unforgettable local experiences.
🌸 The BLOOM Collection
Seven Curated Lifestyle Collections
The passport is organized into seven curated lifestyle collections:
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BLOOM IN WINE
Reserve tastings, vineyard experiences, sparkling wine houses, boutique wineries, and exclusive wine education.
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BLOOM IN FLAVOR
Chef-driven restaurants, cafés, bakeries, farm-to-table dining, brunch, and culinary destinations.
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BLOOM IN WELLNESS
Luxury spas, yoga, fitness, meditation, wellness cafés, outdoor experiences, and self-care.
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BLOOM IN CULTURE
Museums, galleries, public art, live music, cultural experiences, historic landmarks, and local makers.
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BLOOM IN BEAUTY
Scenic overlooks, vineyard views, gardens, downtown Napa, iconic photo locations, and hidden gems.
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BLOOM AFTER DARK
Cocktail lounges, jazz, wine bars, live entertainment, nightlife, and official BFWE evening experiences.
Coming Spring 2027
The BLOOM Concierge Picks
Throughout the passport, guests will discover exclusive recommendations curated by Chef Mimi and the BFWE Team.
These editorial features will spotlight exceptional local businesses while encouraging guests to experience Napa Valley beyond the festival.
Chef Mimi's Favorite Brunch
Best Sunset Wine View
Perfect Date Night
Hidden Napa Gem
Best Champagne Experience
Must-Try Dessert
Luxury Shopping Pick
Best Place for a Selfie
BLOOM after Dark (night life)
Can't-Miss Napa Experience
✨ VIP Concierge Services
Looking for a truly personalized Napa Valley experience?
The BLOOM Passport proudly features VIP Concierge Services provided by Napa Valley Noir, offering customized itineraries, luxury transportation coordination, winery reservations, exclusive experiences, and insider recommendations before and during BFWE27.
Learn more at Napa Valley NoirPartner With the BLOOM Passport
Bloom Beautifully.
The BLOOM Passport is now welcoming wineries, restaurants, hotels, retailers, wellness providers, cultural organizations, and destination experiences to become featured partners for the 2027 edition.
This is an opportunity to showcase your business to thousands of affluent travelers visiting Napa Valley during one of the region's fastest-growing luxury cultural destination weekends.
Become a PartnerPre-register sign up
Be the first to know when BFWE27 passes, schedules, and experiences are announced.
10th Year Anniversary
First access to June 16-20, 2027
Tell us a little about yourself and we'll be in touch. Pre-registration is handled through our secure Jotform.
Open Pre-Registration Form